Having Twitter followers can be a very good way to use social media to increase your brand awareness, share your marketing message, and increase your sales and profits.
Twitter is a very popular online social media website that has an estimate 300 million users as of 2011. It is a sms based messaging system that allows short messages up to 140 characters in length, also known as tweets, to be sent out over the internet.
As a business owner tweets are a great way to sharing information about all kinds of events and other activities. Many companies use this platform by getting Twitter followers who are interested in their particular niche and then making informative and helpful tweets that allow them to stay current on the company’s activities.
Apple is a great example of this method of getting Twitter followers and keeping them posted on all of the company’s upcoming events and activities.
The good news is that you do not have to be a fortune 500 company to take advantage of or reap the benefits of having a large user base of Twitter followers. Anyone who wants to share their thoughts, ideas or anything of interest can build a large base of Twitter followers to interact with.
Here are some simple guidelines that can be followed.
1.) Create a good bio – The first thing you should do is setup your Twitter profile with an informative and interesting description about your company and a condensed version of your mission statement. This will allow others who come across your profile to get a good sense of what your company is about. This will help to start building trust and rapport for you.
2.) Add your Twitter url to all of your company correspondence, such as website home page, email signature, business cards, etc, etc. This will help you to automate your efforts and leverage your current resources.
3.) Actively seek out discussions related to your market. This can also give you an opportunity to build credibility as well. When people see that you are being active in the community they will take interest and this can be a big step towards getting new followers.
Getting Twitter followers is the first step to building a large following but one of the biggest challenges that also needs to be managed is being able to keep your followers following you and reading your tweets. Here are some tips on how to keep as many of your followers as possible.
Tips and Guidelines on How to Keep Twitter Followers
1.) Make sure that all of your tweets are quality tweets. When you provide information that is of value to others you are making yourself an important member of the online community and people will want to read your tweets.
2.) Try to connect with your followers – This can be done by sending a tweet about a survey that you are doing or asking different questions to see which ones get the most replies and what is most important to your followers.
3.) Do not ignore your DM’s (direct messages) this shows that you appreciate your followers and are interested in their concerns. Direct messages can also be automated and used to help generate more traffic to your website but this should be used wisely so that you don’t end up alienating anyone.
By following this simple guidelines you will be able to increase your ability to get and keep more of your Twitter followers however the real goal of ever business owner is to grow your business.
The same is true of having a Twitter base of followers because for one reason or another you will have a attrition rate where some amount of followers will drop off and to offset that number you should have an ongoing strategy for increasing your followers. Here are a few tips on how to do just that.
Tips and Guidelines on How to Increase Your Twitter Followers
1.) Request re-tweets – A re-tweet is when someone likes your tweet well enough to re-tweet it to their following. This will allow their followers to start following you as well.
2.) When appropriate make tweets about famous or well known people in your industry. Celebrity tweets are known for getting a lot of additional attention and if you can tweet about a celebrity that uses or likes your product or service that could give you a tremendous increase in followers. This can also get you a lot of re-tweets as well.
3.) Follow other high profile people in your market and work on building a good relationship with them. This may take a good investment of time but by following them and re-tweeting some of their tweets this can help to bring you to their attention and then they may start sharing your tweets with their followers and also start following you.
By learning how to use Twitter, following a few simple guidelines and using Twitter correctly you will be able to tap into the incredible marketing power of this extremely popular micro blogging platform. This can give you the opportunity to create content that can go viral and be shared among hundreds of thousands of people in a very short time period.
Creating a large Twitter base of followers should be an ongoing effort that becomes a permanent part of your social media marketing strategy. By allocating the right amount of time and resources you will be able to implement an effective strategy that will allow you to make changes and improvements that can help you create a win/win situation for both your company and your online prospects.
That should be the ultimate goal of any effective marketing strategy. By providing high quality information that others value and appreciate will help to ensure that you will get a profitable payoff as a result of your marketing efforts.
Just like any other marketing plan promoting your business using Twitter is also a numbers game and the more Twitter followers you get the more opportunity you will have to get more customers and grow your business.